View this video on YouTube
Beats By Dre has relaunched the Beats Pill and headphones brand have recruited LeBron James and Lil Wayne for the new campaign visuals.
Released in three colours—Matte Black, Statement Red and Champagne Gold—the new edition of the Beats Pill is a lighter and more portable speaker. It also boasts a larger battery life of up to 24 hours and is both dust and water-resistant.
In support of the new Beats Pill, a new ad campaign just dropped and it stars LeBron James as his partying self and a sleep-deprived Lil Wayne trying to get some shut-eye while his neighbour blasts “A Milli” through his Beats Pill.
“We’re excited to bring Beats Pill back to our portfolio, says Chris Thorne, CMO at Beats. “There’s no better way to relaunch an iconic product than to team up with two icons that have been part of our family since Pill’s inception.”
LeBron James adds that “the Beats Pill has been a staple in the James household from day one. It’s an iconic product, so it’s exciting to be part of its relaunch for a new generation.”
Beats Pill is available to order now for £149.99 (UK) from apple.com.
